Top 5 Beauty Retail Apps in Peru Q2 2021: Unified Platform Performance

In the second quarter of 2021, Peru's beauty retail app market saw varied performance among the top 5 applications on a unified platform, which includes data from both iOS and Android. The data, provided by Sensor Tower, offers a detailed look into the weekly downloads, active users, and revenue trends for each app.

Natura: Perfumes e Cosméticos from Natura &Co demonstrated a noticeable fluctuation in weekly downloads, starting strong with 4.2K and then experiencing a downward trend, eventually stabilizing around 1.4K by the end of June. The app's weekly active users also showed a decline from 16.2K to approximately 11K over the quarter.

BEAUTY BAY had a consistent decrease in weekly downloads, starting at 844 and dropping to 64 by the end of June. This decline was mirrored in its weekly active users, which fell from 3.1K to 1.5K over the same period.

Think Dirty saw a significant spike in downloads in early April with 2.7K, followed by a dramatic drop to almost negligible numbers. Despite this, the app maintained a steady base of active users, starting at 2.6K and gradually decreasing to 212 by the end of the quarter.

에이블샵 showed a mixed performance in weekly downloads, starting low with 12 and peaking at 469 in late June. The app's active users followed a similar pattern, with a low of 126 in late March and a high of 490 in late June.

Mary Kay® Interactive Catalog had relatively stable weekly downloads, hovering around the 100 mark with minor fluctuations. The app's active users showed slight variations, peaking at 351 in mid-May and ending the quarter with 251.

For more detailed insights and data on app performance, visit Sensor Tower.